Facebook users have you seen this picture below? If you’ve liked or commented on it, you could be in for an awful surprise.
Facebook users who’ve clicked viral links such as ‘Comment 1 to see what happen’ have no idea what is going on behind the scenes.
The links – and others such as ‘click this picture and see what happens’ do nothing except make cyber-scammers rich.
Once the pages have collected huge numbers of ‘Likes‘, they are then sold, for cash, to other businesses that use them to make their page appear popular.
Once a page has collected thousands of likes and comments, it will appear higher in people’s News Feeds on Facebook – ‘Likes’ are the ‘currency’ of the site, as it were.
Pages with 100,000 likes can be sold for $200, according to adverts unearthed by Pearce.
Pearce explains in a blog post, ‘The Facebook Like algorithm is Facebook’s way of dictating if content is of any value to users. The more likes/shares/comments it gets, the more exposure to certain people it, and the profile it belongs to, will get both short term and long term.
‘All these metrics contribute to a user’s ‘edge rank’ – the score your profile is given that dictates how your page interacts with other profiles on Facebook. ‘
‘Within 3 days a post like this one has 70,000 likes, and someone somewhere is about to make a nice little profit by selling the page to a business wanting some quick wins. The buyer then changes the page details. Instant fanpage with a big following, lots of likes and an in depth edge rank.
‘The main reason for this is the trust that people feel whilst socialising with their friends online. People are much more likely to click on a link shared by a friend, and this inherent trust is something cybercriminals prey upon.’
‘Over the past 10 years, we’ve seen incredible growth in the amount of personal information people will voluntarily share, and cybercriminals have naturally ‘followed the money’ by creating scams specifically targeting social networks.’
Send your comments and share with friends to stop this scams to continue
- Why ‘Liking’ Facebook virals makes scammers rich Facebook users who’ve clicked viral links such as ‘Click This if You Hate Cancer’ could be in for a nasty surprise. (eenymeenyminym00.wordpress.com)
- Why Liking A Facebook Page Can Make A Scammer Rich (expertscolumn.com)